In the beginning of the trailer we get told through credits that there is a experiment in Stamford university this shows the drama of the movie, we then see through slow cuts who the main characters are and what their roles will be in the film, we then see an over the shoulder shot of a man walking across many different landscapes this establishes the university as the main location. We see through what is being said, the people who said they wouldn't want to be guards in a prison have been made guards therefore this shows the contrast between them and the people who have been made prisoners. Through quick cuts we see the loss of control by the people running the experiment this then creates a fear in the audience this is a convention of thrillers. The music starts of tense but slow therefore it shows that something is going to happen but we don't know when. After one scene where the use of a multi shot shows an ultercation go wrong as the student being a guard breaks a rule and uses pjs oval punishment to sanction a prisoner. This is when the music builds up more pace an the quick snap shots of the bad things which follow after the ultercation. The trailer advertises itself by showing critic reviews. Overall in this trailer you can tell that the characters are going to be a big part of the story but even though there was a lot which went on there was no formal introduction to a character just unnamed interviews.
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