spectre trailer analysis

In the trailer the opening shot is of a close up of Daniel Craig who plays Bond which shows us he is a key character.  There are also some interesting establishing shots of desert locations and snowy mountains which show the target audience that the film will be set in a range of different locations around the world and that the film will be epic and expensive. There is also a long shot of London with Big Ben in it which would appeal to a US audience, who need to buy into the film for it to be successful.  The pace of editing is very interesting and towards the end the pace really increases and there are lots of shots of things like helicopter chases and explosions in a fast paced montage which reflects the excitement in the film.  We don't find out very much about the film itself - we do see an antagonist and there is some conversation, in shot reverse shot, between Bond and him.  They want to kill each other and we don't know why - but we don't need to because there is already a very strong fanbase for the film.  James Bond's iconic pistol is shown and he is shown wearing a suit, which connotes success and wealth - which James Bond is associated with.  The music is very tense and dramatic and builds up to the theme tune for the franchise.  The film is advertised at the end with a release dater, hashtag and website address as the iconic theme plays.  A good trailer-although I would have liked to have found out more about the story.